Forge 12
Twelve weeks. One decision a day.
A daily plan for men in the second half. Every morning it tells you what to train, what to eat, and gives you one leadership lesson to carry into the day. Eighty-four days, on your phone.
Get Forge 12 · $97One payment. No subscription.
After you buy, you get a link to your app. Open it on your phone and it builds your 12 weeks in seconds.
30-day money-back guarantee: if Forge 12 isn’t right for you, email brent@brentlajeunesse.com within 30 days of purchase for a full refund.
What you get each day
Train
Today’s session
Three lifting days, two cardio days and two easy days a week. Written for a gym, for home dumbbells, or for no equipment at all. It builds over three phases and backs off in weeks four and eight.
Fuel
Today’s numbers
Calories, protein, carbs and fat for the day, built from your weight, height, age and goal. They shift with your day and adjust each time you log your weight.
Lead
Today’s lesson
One short leadership idea and one action for the day, drawn from 35 years as a police detective, investigator and executive. Eighty-four of them, in order.
How it works
- Buy it, and you get a link to your app.
- Open it on your phone and add it to your home screen. It works like any other app, and it works offline.
- Enter your weight, height, age, goal weight, and where you train. It builds your 12 weeks in seconds.
- Open it every morning. Train, eat to the numbers, read the lesson, tap Complete.
- Log your weight once a week. Your targets adjust to what is really happening.
Who built it
I am Brent LaJeunesse. I was a police detective, built and sold an investigations firm, and now lead an international Special Investigations Unit. At 57 I realized I had stopped looking after myself, so I hired a coach for the leadership and a coach for the body.
Over 18 months I lost 50 pounds and added muscle. Those are my results. Yours depend on the work. Forge 12 is the same standard in a daily plan you can follow on your own.
Forge 12
$97
One time. Twelve weeks of daily direction.
30-day money-back guarantee: if Forge 12 isn’t right for you, email brent@brentlajeunesse.com within 30 days of purchase for a full refund.
Questions
Is this the same as The Forge?
No. Forge 12 is a self-guided plan. The Forge is private work with me, one-on-one, with a clinician, a written plan and my eyes on your training. It is by application. See The Forge.
Do I need a gym?
No. Choose gym, home with dumbbells, or no equipment when you set it up. The workouts change to match.
What if I miss a day?
Do the next one. Never miss twice. The plan does not ask you to make up what you missed.
Does it work on my phone?
Yes. It runs in your phone’s browser and installs to your home screen. iPhone and Android both work.
Where is my information stored?
On your phone only. I do not collect your weight or your numbers. The app lets you download a backup, which is worth doing because clearing your browser data or changing phones erases it.
What if it isn’t right for me?
30-day money-back guarantee: if Forge 12 isn’t right for you, email brent@brentlajeunesse.com within 30 days of purchase for a full refund.
Is this medical advice?
No. It is general fitness and nutrition information for healthy adults. Talk with your doctor before you start, especially if you have a heart condition, high blood pressure, diabetes, an injury, or take medication. Targets are estimates. Results vary and depend on the work.
30-day money-back guarantee. Details above.
What I use outside the plan: bloodwork, TRT, and peptides. See my resources →
The system behind the plan, written down. See the field manuals →